Sharp Minds Focusing on Emerging Veganuary Market with Big Boom in Plant-Based Product Launches

Are you launching new plant-based products? Do you have a strong or emerging plant-based hungry customer base? There is never a better time to launch plant-based products – with the soar in popularity of plant-based living in the UK right now, plant-based meats, cheeses, mylks, chocolates, desserts are literally everywhere these days with supermarkets and high street chains capitalising on this seismic shift in taste by launching their own meat-, dairy- and egg-free products and dishes.

January 2020 is in particular the ideal time to tap into the rapidly growing plant-based market, with hundreds of thousands of consumers in the country expected to try a plant-based diet for the first time at the start of the year, and therefore searching for the latest plant-based products to support their transition to plant-based living.

Shortly following on from Veganuary 2020 comes Plant Powered Expo on February 1-2 at Olympia National. A new show celebrating the best of plant-based living and welcoming visitors from all walks of life, Plant Powered Expo plays host to 235 stalls alongside 12 features, and is expected to draw an estimated 15,000 attendees overall. It is built around businesses, brands and product launches, with a focus on shopping and the feel-good factor from living plant-based.

Exhibitors, Trade and Media especially will enjoy the following features at the show:

  • Pre-Show Drinks Reception: welcoming exhibitors, guests, Trade and Media on the Friday evening before the show, with drinks and canapés available
  • New Product Showcase: displaying a variety of plant-based products in a number of categories during the show and at the Drinks Reception for Media before the show
  • Plant Powered Excellence Awards: celebrating the best plant-based products on the market, with nominees to be previewed beforehand and winners featured afterwards in select Trade publications

Better Retailing Magazine features Plant Powered Expo 2020

Leading independent trade magazine Better Retailing Magazine summer issue carries a double page feature on Plant Powered Expo 2020. Better Retailing Magazine offers free business advice for independent health food and natural lifestyle retailers. The article appears on pages 36-37, and here is the link to the summer issue: https://www.betterretailingmagazine.co.uk/magazine

Dairy-free cheese giants Bute Island Foods sponsoring Plant Powered Expo

Bute Island Foods, a vibrant company whose plant-based cheese alternatives have been making waves in a number of supermarkets in the UK in recent years, have joined the Plant Powered Expo family by sponsoring the event.

Dedicated to making their plant-based “Sheese” alternatives to dairy products, Bute Island Foods has in store a wide variety of products including a trio of their latest Soya-Free Sheese flavours, as well as their well-established Hard Sheeses, the award-winning Creamy Sheeses, alongside their highly versatile Sheese slices and grated Sheese. Their 100% plant-based range is also Kosher certified, gluten-free and lactose-free. So whether for a lifestyle choice, because you’re suffering from milk allergies – or just love animals – smile and say “Sheese!”

Visit Bute Island Foods’ website www.buteisland.com